The useful way to approach traffic-source selection is to start with the decision it must support, then work backward to the evidence. A comparison of SEO, PPC, social, Telegram, push, applications and other traffic sources by intent, control, speed and risk.
Define the audience for traffic-source selection
Classify traffic sources by operating model, compliance risk and measurement quality.
Allowed sources are account- and GEO-specific. A source should be treated as approved only when it appears in terms, the dashboard or a written manager response.
In traffic-source selection, “Define the audience for traffic-source selection” connects the operational step to the evidence that will prove whether it worked.
Build the route from creative to product
In traffic-source selection, “Build the route from creative to product” connects the operational step to the evidence that will prove whether it worked.
- Describe placement and acquisition method
- Request approval
- Define tracking labels
- Run a capped test
- Review quality and complaints
Launch a measurable first sample
source-level CR.
approval rate.
invalid-click share.
complaint rate.
| Control point | Action for traffic-source selection | Acceptance evidence |
|---|---|---|
| 1 | Describe placement and acquisition method. | source-level CR |
| 2 | request approval. | approval rate |
| 3 | define tracking labels. | invalid-click share |
| 4 | run a capped test. | complaint rate |
| 5 | review quality and complaints. | source-level CR |
Diagnose loss by funnel stage
Protect the account from poor traffic
- ScopePlatform permission is not the same as program permission.
- Datasource names such as “social” are too broad.
- Timingtraffic reselling can hide origin.